Assisted Living Franchise vs Home Care Franchise
Published August 8, 2021 by Francesca Robinson, MA
What Is an Assisted Living Franchise?
An assisted living home gives elderly adults care while living in a residential environment. This kind of care franchise usually assists residents with things that they can’t do on their own while still giving residents as much independence as possible.
In this kind of care franchise, sometimes called a nursing home franchise for those needing skilled services, staff will help residents or what nursing homes call patients. They help with things like medications, bathroom assistance, eating, and getting dressed. They will also assist with grooming as needed, like brushing hair and teeth.
They can even help with the most basic of needs, like walking and eating.
On a social level, residents are usually treated to social programs, light activities, and opportunities to meet and bond with other residents.
Residents are often also encouraged to bring their personal belongings when they move in. They can bring certain pieces of furniture and personal items that are special to them to help make their new room feel as homey as possible.
What assisted living facilities won’t provide is serious nursing home care. If a potential resident requires regular, heavy medical assistance from licensed nurses, this may not be the environment for them.
In short, anyone who needs a higher level of medical care, for any length of time, or rehabilitation of some kind, an assisted living facility will not be for them.
Assisted living is also meant to bring some relief to the resident’s main caregiver, who is usually a family member. Taking care of and worrying constantly about your loved one while also tackling work, other family needs, and a social life can be rough.
That’s why assisted living is so important. It assures that loved ones are taken care of so their families have one less thing to worry about between visits.
Owning an assisted living franchise assures the place will be run with love and care.
What’s It Like in an Assisted Living Home?
The goal of an assisted living home is to help elderly residents with tasks they can’t always do on their own while still giving them the best quality of life possible.
In a study done by ProMatura, the market research company found that 95% of residents felt safe and secure in their assisted living community.
It’s important to note that, as they age, residents have a higher quality of life when they feel safe, retain some semblance of control in their lives, and are a participant in a caring, comfortable community.
So how do they achieve this?
Most assisted living homes aim to provide opportunities and programs that are modified for seniors and give them a robust variety of social interactions. They also focus on encouraging independence, privacy, and treating each resident with dignity and kindness.
This means that you can expect more from them than a rousing game of bingo. They aim to provide a variety of activities that will brighten their day, teach or elevate skills, and can be done by all residents regardless of their level of health.
Some of these activities introduce learning opportunities. This can be anything like computer classes, language classes, book clubs, sewing circles, or educational lectures.
Some activities will be just for fun! These might be dance classes, visiting musical acts or choirs, movie nights, trivia, and birthday parties for residents.
Some activities will aim to keep residents active, like yoga/chair yoga, meditation, gardening, Zumba, and walks.
No matter the facility, it’s likely that residents will have plenty of fun or engaging activities to choose from. An active resident will be a happy resident.
What to Consider About Your Franchise
There are approximately 28,900 assisted living communities in the U.S. today. That means you will have to think about how you want your franchise to stand out. It’s important to focus just as much on health care as you do on mental health care.
Location is one thing to consider. How many assisted living facilities are in your area? What kind are they? Can you think of a way to stand out among them?
Then there’s the cost. With Assisted Living Facilities, you are also will need to invest in land and build a state and zoning approved structure. Although plans and designs are often provided by the franchise system, the monetary investment can be quite significant.
Because of the significant monetary investment, it is all the more important to pick a location that both has a population of residents in need, isn’t too congested with the same services already, and has the appropriate net worth to consider transitioning into the facility. So spend time researching the demographics of your area.
Write down a realistic list of costs. Think of everything you may need, which may include but will not be limited to food, staff, building construction or rent, licensing fees, marketing, kitchen staff, accounting and billing services, insurance, and cleaning services or supplies.
As you go, you’ll think of more things to add here.
The look and feel of your facility alone can put your senior care franchise well above the competition.
No one wants to live in a stale, non-stimulating environment. In fact, studies have been done that show that people living with inadequate lighting are more likely to report depression and falls.
You’ll want to make sure your facility offers plenty of natural light with windows and curtains so that residents can control the level of light. Some plants and soothing paint colors on the walls will also go a long way in making the building feel comfortable.
It’s also important when choosing or constructing a building to keep in mind hallways and doorway sizes. Absolutely all areas of the building should be wheelchair and walker accessible and provide ramps for all entrances and exits.
Now let’s look at home care franchises!
What Is a Home Care Franchise?
Home care differs from assisted living facilities in that it offers many of the same services but in the comfort of the resident’s real home.
Some elderly adults may not want to leave their homes and their relatives may not have a schedule that allows them to help 24/7. Still, these people need help!
That’s where an assisted living franchise can step in and offer help. With the growing number of elderly adults in need, and with more opting to stay in their own homes, there needs to be this alternative option to facilities.
In fact, in 1991 the Supreme Court ruled in the Olmstead Decision that senior citizens have a right to be taken care of in their own private houses.
The resident will still receive help with things like medication management, dressing, grooming, bathing, walking, meal preparation, bathroom assistance, and household tasks.
Since they will be in their home, residents can ask for help with things like laundry, assistance in running errands, and light household chores.
There is also the added benefit that, since the resident is in their environment, the social life that they are used to will not change for them. They will be able to engage with the same neighbors and visitors that they always have.
On top of that, many, if not all, residents form deep and lasting relationships with their home care helper. These employees are professional enough to help their residents but are personable enough to know how to connect with them as well.
The resident often has to place their entire trust with these employees. The bond that this creates often leads to genuine friendships and companionship.
The Benefits of a Senior Home Care Franchise
While some senior care employees may want to operate their services independently, many will benefit from the support of an employer who can manage clients and any issues that may arise.
It can be much easier to assist clients safely and more efficiently than for someone to have to look for them on their own.
Next, the cost to launch a Senior Care Franchise would be quite minimal in comparison to a facility type of franchise, and the ability to scale to multiple locations is considerably more affordable than an Assisted Living Facility.
Whether you decide to invest in a home care franchise for business or personal reasons, there are many reasons investing for either reason is a great idea.
For one, there is never going to be a lack of demand for this service. Despite the ever-changing status of the world, there will never be a time when elderly adults don’t need help from time to time.
In fact, about 80% of elderly people receiving assistance live in private homes, not in facilities or institutions.
You will also have the satisfaction of knowing that you’re helping others by providing care. Not only are you providing care, but you’re also making it so that the residents can stay where they’re most comfortable, their homes.
They have probably spent years or decades making memories in their home. Transitioning into an elderly age can be a difficult process for some, so why should they have to face that in an unfamiliar environment?
You’re also helping out their families. Some people don’t want to send their loved ones off to a care facility, but they also don’t have time to give them care every day. Home care offers a special opportunity for everyone to get what they want and feel comfortable.
It provides families flexibility and assurance that is hard to find.
The Benefits of Starting A Franchise
Preferred Care At Home offers you the opportunity to live a highly lucrative and successful life. With our help and guidance, franchise ownership can help you start a profitable business where you do things your way and make your schedule.
Anyone can jump in on this opportunity. While some franchise owners do have a background in business or law, this isn’t necessary. So, how is that possible?
It’s possible because starting a business franchise is easier than starting a business on your own from scratch. You’ll be working off a business model that others have used before you and is proven to work.
Just read and watch the testimonials from franchise owners before you about working with Preferred Care At Home.
With Preferred Care At Home, you’ll have the guidance and training you’ll need to start your business. We can help you with the guidelines and policies you’ll need to open and operate your business daily.
Working with us also means you’ll have easy access to corporate-level resources. This can help when it comes to things like marketing, you’ll never have to hire an outside team.
Partnering with us allows you to take advantage of marketing experts, development teams, and many other seasoned consultants.
Finally, starting a franchise has a lower startup cost and a higher margin of profit early on than when you start a business from scratch.
Preferred Care At Home all started when one nurse recognized that the elderly who received care wanted to stay at home. She took that knowledge and helped out by starting a home healthcare agency when the concept was still new and few had heard of them.
She did her part to help, and now you can too.
Start Your Franchise Today
You now know all about two of the biggest types of senior care. To franchise senior care is to invest in a profitable future for you and a positive one for residents.
Consider beginning your journey of owning your own assisted living franchise or home care franchise today.
Contact Preferred Care At Home and find out more about beginning this process today!
Find out if owning a senior care franchise is right for you.
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