Gina Farmer

Gina Farmer is the Director of Creative Design at Preferred Care at Home, where she leads the visual identity and helps shape how the brand shows up across marketing, digital, and print. Her journey in home care started in 2008, growing up in a family built around the business. She has been involved in every aspect of the company, including owning and operating a Preferred Care at Home location alongside her husband, Chad Farmer, for over 12 years. With a deep understanding of both the business and the families it serves, Gina focuses on creating clear, consistent, and meaningful visuals that support franchise owners and reflect the heart of the company.