How are some ways a Preferred Care at Home franchise owner can separate themselves from the rest of the senior home care business world? This is a question that I am often asked by prospective franchise owners. To begin, I would like to start by discussing what I have seen now for over 25 years in this business.

The medical community has, for years, tried to rid itself of the stark white institutional image. Hospitals and nursing homes have softened the colors of their buildings. Pastel colored walls and decorative carpeting softens many nursing homes and assisted living facilities. Picturesque paintings are hung with care and staff members’ dress codes consist of colored scrubs, attempting to project warmth and compassion.

Facilities are not alone with this stereotypical image. Home care agencies are also working diligently to overcome this image, advertising compassionate caregivers and many other buzzwords that provoke warmth. The truth is that these words are simply words. My grandfather had a saying that I’m sure many of you have heard, “talk is cheap.” Words are easily used and misused.

But does all this exterior softening make any difference? Certainly by all outward standards it definitely has helped. In reality, the way a facility or caregiver looks on the outside only goes so far. It is truly the heart that is seen and felt by those who either have a loved one in need of care, or who are in need of care themselves.

We at Preferred Care at Home believe that it is all about wearing our hearts on our sleeves. Understanding that asking for help is not easy and we truly want to be there for those in need, by their side, every step of the way.

Those looking for a business opportunity allowing such vulnerability can truly appreciate our approach to caring for the elderly. This is a special qualification we look for in business owners. But then again, shouldn’t we all?