3 Questions you should ask Before Purchasing a Franchise

December 30th, 2009  |  by Frank | Published in Franchise Blog, Important Franchise Inquiries

We, at Preferred Care at Home, know that making an investment in a franchise is no small endeavor.  For many, it is the investment of a lifetime, with hopes and dreams of passing it along to future generations.  For this reason, it is important that you conduct quality research on a corporation before you purchase a franchise from them. There are many questions you should ask, but let me take a moment to list and answer three important inquiries.

  1. Is there a prototype location that is the basis for the franchising operation?
  2. Are there methods of operation and management that are proven?  Have they been incorporated into an operating manual?
  3. Is there a strong market for the products or services that the franchisor offers?

1.  Is there a prototype location that is the basis for the franchising operation?

While Preferred Care at Home is headquartered in Boca Raton, Florida, my wife and I owned one of the South’s largest home care operations, which we began in the early 1980’s.  We currently still operate a 12-year-running local branch in Roane and Anderson County of East Tennessee.  Even in the midst of carrying out the duties of our corporate office, owning this local branch keeps us closely acquainted with the day-to-day experiences of franchise owners.

2.  Are there methods of operation and management that are proven?  Have they been incorporated into an operating manual?

At Preferred Care at Home, our methods of operation and management are based on 25 years of personal experience in the home care industry.  While many of our competitors simply apply an outside business model to the booming home care industry, we have chosen to spend time learning the industry before building our own business plan from the ground up.  This in-the-trenches experience can never be over-emphasized, allowing us to offer quality training focused on reliable, compassionate, and affordable care at home, culminating in tangible rewards for the franchise owner.

3.  Is there a strong market for the products or services that the franchisor offers?

Let me share a quote by the U.S. Comptroller General, David Walker:

“We face something that is unprecedented in the history of this country.  It’s called a demographic tidal wave – or tsunami.  It is the retirement of the baby boomer generation.  Unlike most tidal waves, which recede, this one will never recede – and we are not prepared.”

As incredible as this quote is, it is now five years removed and this ever-growing tsunami is still in it’s infancy.  There is no better day than today to get involved in this $55 billion dollar industry.

Like I said before, there are many questions you should ask when thinking about purchasing a franchise.  We encourage you to continue your research to discover what Preferred Care at Home can do for you. As mentorship for success is part of our core philosophy, feel free to contact me directly to learn more.

Ask Frank Guerrieri, Founder & CEO of Preferred Care at Home, a question.

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